Politics News & Analysis: Romney’s 'Mad Men' aims for pitch-perfect ads

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The Washington PostFriday, August 24, 2012
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Republican presidential candidate, former Massachusetts Gov. Mitt Romney speaks during a campaign event at Watson Truck and Supply on Thursday, Aug. 23, 2012 in Hobbs, N.M.  (AP Photo/Evan Vucci)

Romney's creative team tries to create pitch-perfect ads

The creative team of ad wizards is trying to create an emotional bond between a candidate who reveals little emotion and a still-unsure body politic.

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