The Walt Disney Co. does not need my advice on how to improve the Star Wars franchise. Based on the most up-to-date box-office tracking data, The Last Jedi is going to gross 90 gajillion dollars. Nevertheless, Star Wars is not just a big moneymaker; it's an American pop-culture touchstone. As such it is bleeding value, heading the way of another Disney series: The Pirates of the Caribbean movies, which gross more in Asia than they do in the U.S. and are now principally being targeted at the spectacle-driven overseas audience ...
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