Morning Jolt: Is Cambridge Analytica Really an ‘Information Weapon’ in a ‘Data War’?

Assuming all the reporting is accurate, Cambridge Analytica used Facebook data that was supposed to be off-limits to it. The firm allegedly paid Cambridge professor Aleksandr Kogan to collect the data on Facebook users and claim it was being used for academic purposes; in reality, Kogan collected and passed along 50 million individual profiles that "could be matched to electoral rolls. It then used the test results and Facebook data to build an algorithm that could analyze individual Facebook profiles and determine personality traits linked to voting behavior."

No doubt, this is a breach of contract. No doubt, this is unethical. This is going to generate slews of lawsuits.

But does this really constitute manipulating the election, or a form of "data war" or a new "information weapon"? How is this significantly different from any other form of campaign ...

March 19 2018

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Is Cambridge Analytica Really an 'Information Weapon' in a 'Data War'?

Jim Geraghty

Assuming all the reporting is accurate, Cambridge Analytica used Facebook data that was supposed to be off-limits to it. The firm allegedly paid Cambridge professor Aleksandr Kogan to collect the data on Facebook users and claim it was being used for academic purposes; in reality, Kogan collected and passed along 50 million individual profiles that "could be matched to electoral rolls. It then used the test results and Facebook data to build an algorithm that could analyze individual Facebook profiles and determine personality traits linked to voting behavior."

No doubt, this is a breach of contract. No doubt, this is unethical. This is going to generate slews of lawsuits.

But does this really constitute manipulating the election, or a form of "data war" or a new "information weapon"? How is this significantly different from any other form of campaign ... Read More

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