The Horse Race: The Harris-Walz Messaging Strategy: Freedom, Joy — and TBD

The state of the campaign.

WITH BRITTANY BERNSTEIN & AUDREY FAHLBERG Wednesday, August 21, 2024 The Harris-Walz Messaging Strategy: Freedom, Joy — and TBD Chicago — Democrats may have hundreds of field offices and thousands of paid staffers dispatched all across the country to elect their new ticket. But what, exactly, is their message?   That's what the dozen or so delegates and campaign volunteers who bothered to show up to Tuesday afternoon's "Harris for President Messaging Guidance 101" panel — inside a giant Hyatt Regency ballroom on S. Martin Luther King Drive — wanted to know.   The phrase "more TK" is a familiar if not dreaded abbreviation in every reporter-editor relationship. Journalistic shorthand for text or details "to come," this filler phrase typically communicates to an editor that the reporter is biding his or her time in anticipation of a brilliant quote or sentence that just hasn't quite materialized yet. That might as well be the new slogan for the Harris-Walz campaign, which is leaning in on "joy," "freedom" and progressive economics as it bides its time on all the rest.    "More TK" is quite literally the response Tuesday's panel audience received from the Harris-Walz campaign when National Review asked what the strategy is behind not having an issues or policy tab on the Harris-Walz campaign website.    "So the Vice President has been traveling the country talking about her vision for the American people. Over the last several weeks, since this campaign launched, she obviously laid out a robust plan in North Carolina over this past week, where she was talking in great detail about the plans that she has to lower costs for families," Harris spokeswoman Brooke Goren said in response. "So you can expect more to come from the campaign in terms of her talking about her specific plans." READ MORE  > Join NRPLUS and get the full text of The Horse Race delivered straight to your inbox. ADVERTISEMENT 19 West 44th Street, Ste. 1701, New York, NY, 10036 Your Preferences | Unsubscribe | Privacy View this e-mail in your browser.